Good Memories in Louisiana
For 23 years, the Louisiana Association of Nurse Practitioners has held an annual conference catered to nurse practitioners. The conference features industry-leading and academic speakers, presentations, workshops, and more with the purpose of providing visitors with a multitude of educational and networking opportunities. One of the main and unique draws of the conference is the chance for studying nurse practitioners to receive evaluation credits necessary to complete their education. This has helped lead the three day event to becoming one of the largest of its kind in the nation.
The conference organizers decide on a theme for the year’s conference ahead of time and centralize that theme around a single phrase. The new executive director of the organization met with us with the goal of developing the look of the 2017 conference. The theme was simple enough. “Nurse Practitioners… Your Health… One Destiny”, focused around a general idea of New Orleans, Louisiana, the past and the present. The goal was larger. Elevate awareness in the conference further and create a compelling look and feel that would excite visitors and increase registrants.