Since its humble 2012 beginnings, Rougarou Fest has become a unique and much-anticipated annual event in downtown Houma, LA. The free, weekend-long festival happens on the last weekend before Halloween and centers around the spookier aspects of South Louisiana folklore and tradition – all within a fun, family-friendly context of course. Guests will find plenty of activities to enjoy: Live music, food and drinks, arts and crafts, carnival rides and games, costume contests, the Krewe Ga Rou Parade, and more.
In 2013, the event organizers met with us to develop the second year’s brand materials. The initial goal was to build new advertising and promotional materials with a still-developing brand. But there lied an opportunity to try something different and possibly elevate the event higher. We took the initiative in taking an entirely new approach to the brand, effectively rebranding the event. Coupled with new and refined event ideas by the organizers, the second year would see a vast increase in guests and recognition.
Since then, we have remained as the brand partner of the Rougarou Fest, watching the event continue to grow in capacity and activities garnering it local, regional, and even national recognition. The brand still continues strong; growing and building off of the core ideas envisioned in 2013 – family, fun, and a little spooky Louisiana tradition.