Royalty Candles started out as a candle company with a vision of making high quality, hand-poured scented candles. However, growing ambitions would see the company shift towards including other scented products to compliment its candle lineup. We spotted early on that brand confusion could pose a problem if the product lineup expanded, but the company name still implied a sole focus on candles. Another discussion later, and we’d successfully shifted Royalty Candles to a new name – Royalty Aromas.
The new product lineup and brand name would not be the only changes to the burgeoning company we’d see. The vision would change as well; “Luxury Home Aromas” would become the new mantra. With that would come an intense focus on developing the company’s unique aroma profiles and the brand that would come to embody it.