Client
Premier Companies
Date
2016
Work Type
Logo/Identity
Signage
Social Media
Games, Ice Cream, & Fun!
When Peppers Pizzeria opened its second location in Houma, LA, back in 2008, a new brand also emerged: The Party Place. Equal parts pizza party, ice cream parlor, and arcade, The Party Place combines all the entertainment a kid could want under one roof.
Looking to enliven a brand built around fun and excitement, White Car was tasked with rejuvenating The Party Place brand. By embracing the spontaneous nature of children, a new system was imagined around Play: mix-and-match typography, vivid, saturated colors and lively patterns, and a whimsical logo whose shape could play out across various layouts and patterns all on its own.
