Founded in 2013, White Car is a brand consultancy with the goal of building better brands through compelling engagement. At heart, we are translators capable of helping bridge the gap between those with an idea and those who may be listening.
As a unit never satisfied with “good enough”, we’re always thinking, always listening, always looking for the next great idea. Individually, we’re composed of experienced brand builders united by a common idea – make the work better.
Ambition is at our core; the challenge of translation is what drives it. With each new project we are tasked, each idea being brought to life, every brand searching for identity, we see an opportunity – to be seen, be heard, be known.
Our
Capabilities
Compelling Branding
Branding is the embodiment of how a company, organization, event, etc. rallies its history, culture, vision, and goals to express a message to a specific audience. It comprises the foundational elements that guide all design and communications efforts thereafter. We specialize in developing holistic brand strategies from the ground up – and in continuing to invoke the foundations of already well-established brands.
Brand Design
Brand/Product Naming
Brand Audit
Brand Strategy
Brand Architecture
Rebranding/Brand Revision
Creative Design
Expression is the essence of a brand. Through creative design, we take on unique strategies in building visual and experiential moments to engage those who matter most. What does that mean in execution? Memorable logos and identity systems, compelling print materials, engaging digital collateral – and nearly anything imaginable.
Logo/Identity
Print Design
Web/Digital Design
Experiential Design
Product Packaging
Campaigns
Comprehensive Communications
Telling a brand story through a myriad of communications tactics – from finely planned media appearances to mutually beneficial community partnerships – becomes an all-encompassing, yet highly effective undertaking. What’s more: Creating a quality, focused team of communications experts dedicated to building an easily recognizable and successful brand takes time. White Car partners with brands to provide all services executed via large communications teams, sans in-house costs.
Social Media Strategy and Management
Media Relations
Special Events
Community Relations + Strategic Partnerships
Internal Communications
The
Process
So, how do we translate someone’s idea into a compelling message for another? Well, no two projects are entirely the same, but our process helps guide us towards a successful solution – Gain Insight, Develop a Strategy, Create the Work, and Execute.
1. Insights
No matter how large or small the project, it’s critical to understand both tasks and goals at hand, and the audience we’re engaging with. We conduct research to get the best possible perceptions of all facets of the project. What does the audience want? What competition do we face? In this moment, listening, observing, and researching are key processes to gaining accurate insights.
2. Strategy
With insights in mind, we formulate all possible approaches towards achieving the project goals. Is Concept A compelling, but a little safe? Perhaps Concept B is bold, but requires a bit of risk? We determine everything needed to bring these concepts to life and put it into a defined scope of work. In this moment, utilization of critical thinking and discussion to define scopes and goals are key processes.
3. Creation
After exploring all strategic avenues, we collect the paths that we feel will rise above and beyond in making the project as successful as possible and begin building upon those ideas. In this moment, experimentation, building, testing, and refinement are key processes. Each concept is tested, polished, and tested again until we’re confident that we’ve created something worthy of execution.
4. Execution
The culmination of gathered insights, pinpoint strategy, and deliberate creation come together to engage the audience with both reason and emotion, creating a memorable product that they can interact with and relate to. It’s here that we return again to insights, observing how the work performs and measuring results. Implementation, engagement, and analysis are key operations in this moment.
1. Insights
No matter how large or small the project, it’s critical to understand both tasks and goals at hand, and the audience we’re engaging with. We conduct research to get the best possible perceptions of all facets of the project. What does the audience want? What competition do we face? In this moment, listening, observing, and researching are key processes to gaining accurate insights.
2. Strategy
With insights in mind, we formulate all possible approaches towards achieving the project goals. Is Concept A compelling, but a little safe? Perhaps Concept B is bold, but requires a bit of risk? We determine everything needed to bring these concepts to life and put it into a defined scope of work. In this moment, utilization of critical thinking and discussion to define scopes and goals are key processes.
3. Creation
After exploring all strategic avenues, we collect the paths that we feel will rise above and beyond in making the project as successful as possible and begin building upon those ideas. In this moment, experimentation, building, testing, and refinement are key processes. Each concept is tested, polished, and tested again until we’re confident that we’ve created something worthy of execution.
4. Execution
The culmination of gathered insights, pinpoint strategy, and deliberate creation come together to engage the audience with both reason and emotion, creating a memorable product that they can interact with and relate to. It’s here that we return again to insights, observing how the work performs and measuring results. Implementation, engagement, and analysis are key operations in this moment.
Our
Clients
