Aromas can be a personal reflection of an individual’s aesthetic taste and can offer a sense of comfort many would view as an affordable luxury. When Royalty Aromas entered the home fragrance market, it knew it would be up against mass competition. Needing to cement its brand, it would find itself beginning to ask, “what could it mean, today, to Live Royal?”
Royalty Aromas turned to White Car for guidance to answer this question. Royalty needed to decide its own luxury, while allowing the consumer to decide what luxury meant to them. The key to this would be absolute confidence, expressed through boldness and raw honesty and exemplified by stark colors and strong artistic expressions.