The Party Place at Peppers


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Games, Ice Cream, & Fun!

When Peppers Pizzeria opened its second location in Houma, LA, back in 2008, a new brand also emerged: The Party Place. Equal parts pizza party, ice cream parlor, and arcade, The Party Place combines all the entertainment a kid could want under one roof.

Looking to enliven a brand built around fun and excitement, White Car was tasked with rejuvenating The Party Place brand. By embracing the spontaneous nature of children, a new system was imagined around Play: mix-and-match typography, vivid, saturated colors and lively patterns, and a whimsical logo whose shape could play out across various layouts and patterns all on its own.